I'll be sharing the Behind The Design of a quick UXUI project I did a while back in 2022 with SM Digital Advantage Corporation (DAC). I thought it would be interesting to revisit and share the things that I've learned throughout the process.

Tropikal typeface came from the curiosity of what old Philippine type would look like in today’s modern landscape. Tropikal is a modern rendition of an old style serif typeface inspired from the nineteenth-century Philippine bank notes, newspapers and packaging designs...

‍A quick update... From the initial Koko logo sketch & further exploration of type, I was able to expand it into a custom-typeface I named "Tropikal Display". Tropikal is a serif display typeface inspired by the old typefaces from Philippine bank notes and cigar packaging where their defining quirks are sharp edges and high contrast between thick-thin stokes...

This side-project was stemmed from wanting to improve & learn more about Philippine branding, type design & website design. For the type design project, I was able to break it down into 3 phases...

"Púkaw" pronounced as PÚ.KAW, means awake or kindle in Bisaya. ☀️ Púkaw Coffee is a specialty coffee brewery in Manila, Philippines. Apart from offering homegrown coffee, Púkaw is also helping local coffee farmers and LGUs support and promote the countries thriving coffee industry...